STRATEGIC/Planning
Creating an effective marketing strategy is a big deal. Once you implement a marketing strategy, the entire company will have to deal with the consequences, therefore, we work with the entire organization or department to truly make this a joint/effort.
Strategic Planning
The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation, and strategy monitoring. A strategic plan focuses on the business or organizational goals, the actions needed to achieve those goals, and all other crucial elements developed during the planning exercise.
Create a sustainable strategic plan that includes a 6 month, 1 year, and 3 year planning guide that is created with both executives and shareholders
Set priorities, focus energy and resources, and strengthen operations
Establish agreement around intended outcomes/results
Ensure that employees and other stakeholders are working toward common goals
Assess and adjust the organization’s direction in response to a changing environment
Marketing Plan
Marketing is the action or business of promoting and selling products or services, including market research/strategy, identifying the market niche, identifying the buyer persona, and advertising.
Marketing Strategy: To create a full strategic marketing plan that will provide a 1year, 3 year, and 5 year marketing plan.
Market Research: We conduct extensive research on location, regional, and national competition to identify market trends, demographics, and psychographics.
Market Niche: Identifying a marketing niche helps focus the target market efforts and ensure that branding and marketing collateral speaks directly to the desired audience.
Buyer Persona: Create a buyer persona for each of your target markets. The goal is to speak to that persona’s needs in all of your marketing communications.
Financial Consulting
We provide consulting to executives on how to obtain needed capital to manage your for-profit or nonprofit organization.
Create agency budget(s)
Perform financial analysis and capacity building opportunities
Review the accounting procedures and recommend improvements
