MEDIA/COMMUNICATION psychology
Media and Communication Psychologist's combine an understanding of human behavior, cognition, and emotions. With a unique grasp of media communication & technology to answer the age-old question: what makes people like, share, and subscribe.
Create your specific buyer personas
Analyze the behavior of those buyer personas
Determine how they shop
Determine how they communicate with each other and with businesses
Determine the emotional draw to your brand (people buy based on emotion over quality of product)
Identify value based stories and how to use them in messaging
Determine your voice and tone and evaluate how your persona will respond to various mediums
Tone of your images, branding, website, and store decor
What social media platform(s) should you use?
Determine how to speak your personas’ language on these platforms
Do you have a sense of humor? Is it Dry or Goofy?
Streamline user experience
Website User Experience
Work with website designer to give feedback on user experience and design story
Store User Experience
Complete a “safari” in the store to determine how to make the experience better
This includes visiting the store, observing customers, product placement, lighting, etc. to look for improvement opportunities
Educate clients on how to make psychology-based decisions for marketing strategies and design.
Participate in the design process
Assist in creating branding materials such as a logo
Assist in creating brand guidelines for brand assets
