© 2020 Created with LOVE by Joint Effort Consulting, LLC

info@jointeffortllc.com   |   1229 S. Shelby St. Louisville, KY. 40203

Joint Effort Consulting, LLC is a Minority Women Owned Company

Strategic Planning

The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation, and strategy monitoring. A strategic plan focuses on business or organizational goals, the actions needed to achieve those goals, and all other crucial elements developed during the planning exercise.

Create a sustainable strategic plan that includes a 6 month, 1 year, and 3 year planning guide that is created with both executives and shareholders

Set priorities, focus energy and resources, and strengthen operations

Establish agreement around intended outcomes/results

Ensure that employees and other stakeholders are working toward common goals

Assess and adjust the organization’s direction in response to a changing environment

Marketing Plan 

Marketing is the action or business of promoting and selling products or services, including market research/strategy, identifying the market niche, identifying the buyer persona, and advertising.

Marketing Strategy: To create a full strategic marketing plan that will provide a 1year, 3 year, and 5 year marketing plan.

Market Research: We conduct extensive research on location, regional, and national competition to identify market trends, demographics, and psychographics.

Market Niche: Identifying a marketing niche helps focus the target market efforts and ensure that branding and marketing collateral speaks directly to the desired audience.

Buyer Persona: Create a buyer persona for each of your target markets. The goal is to speak to that persona’s needs in all of your marketing communications.

Social Media Management 

Social Media Management includes curating posts specific to each social media platform as well as forecasting posts according to analytics and target market

Social Media ensures that businesses build brand awareness, increase customer base, and connect with current customers. 

We interpret your analytics to ensure that you are posting when your followers are engaging on social media platforms.