Branding ensures that your company is easily identifiable. This would include creating a symbol, logo, or design that can be identified as your unique brand. It also ensures that customers know what to expect from your company. Good branding will differentiate a product from competitors and create a relationship between the customer and the brand.
Imagery: Brand imagery builds your reputation. It is the aesthetic appearance of your brand's core messaging. Brands create an image in the mind of the consumer that affects their attitudes and changes how they think and feel about a product.
User Experience: The customer is the most important component of the brand and customers seek an experience. We’d focus on service design and usability to drive brand strategy.
Self-expression: Brand building is collaboration with customers. Customers value emotion, imagination, connection, and engagement. They will associate the brand with their own personal identity or inner-self. Brands will survive on the ability of their stories and meanings to deliver that value.